Embedding Change at West Midlands Police

Discover how West Midlands Police ran a 30 Day Challenge that has resulted in officers thinking digital first.

A case study about digital transformation

Read about how West Midlands Police ran a 30 Day Challenge on the Cognician Platform, which contributed to digital transformation and a change in culture that has resulted in officers thinking digital first. Not only did the program positively influence the attitudes of more than 1,000 officers to the force’s digital capabilities, it also doubled the number of crimes reported through digital channels – all in 30 days.

As a mechanism for behavior change, the 30 Day Challenge consists of a series of daily actions that take less than 10 minutes to complete over 30 days. Accenture worked with West Midlands Police to create the challenges, and Cognician adapted them for digital delivery.

But the success of a program like this depends on more than good design and development. This case study shares detail on critical success factors in the implementation of a behavior change program, which include:

  • Stakeholder engagement through a series of workshops
  • Gamification
  • Continual action and reflection
  • Repetition with variation
  • Using technology and data to monitor and drive engagement
  • Support and encouragement from managers

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