Embedding Change at West Midlands Police

Discover how West Midlands Police ran a 30 Day Challenge that has resulted in officers thinking digital first.

A case study about digital transformation

Read about how West Midlands Police ran a 30 Day Challenge on the Cognician Platform, which contributed to digital transformation and a change in culture that has resulted in officers thinking digital first. Not only did the program positively influence the attitudes of more than 1,000 officers to the force’s digital capabilities, it also doubled the number of crimes reported through digital channels – all in 30 days.

As a mechanism for behavior change, the 30 Day Challenge consists of a series of daily actions that take less than 10 minutes to complete over 30 days. Accenture worked with West Midlands Police to create the challenges, and Cognician adapted them for digital delivery.

But the success of a program like this depends on more than good design and development. This case study shares detail on critical success factors in the implementation of a behavior change program, which include:

  • Stakeholder engagement through a series of workshops
  • Gamification
  • Continual action and reflection
  • Repetition with variation
  • Using technology and data to monitor and drive engagement
  • Support and encouragement from managers

Download the case study

Cognician will only collect and process your personal information on the basis of your full consent. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick the checkbox below.

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please view our Privacy Policy.

By clicking the Download button below, you consent to allow Cognician to store and process the personal information submitted above to provide you with the content requested.